Press Releases - Digital Entertainment Technology

Game publishers are familiar with the historical risks and benefits of distributing via the web: With Web 2.0 concepts on the rise, the risk of counterfeit game distribution through peer-to-peer (P2P) networks continues to be an ongoing threat. On the other hand, digital downloads and the sharing of games are becoming more popular and are now an essential method for game publishers to promote their brand and drive revenue.

Both SafeDisc Advanced and ActiveMARK package games for online distribution, as well as for physical distribution. Using the SafeDisc Advanced product core game publishers can now create one game image for both online and physical distribution, making it easier to go to market faster. In ActiveMARK 6.2, a product traditionally used to package games for online distribution, the new Product Activation feature supports retail distribution on CD and DVD by providing game publishers with the ability to allow their games to be activated online if internet access is present or by telephone activation if their users are not connected to the internet.

Game publishers can also use both ActiveMARK 6.2 and SafeDisc Advanced 4.81 products to enable viral sharing of games. For example, the publisher can program the game so that when a game is downloaded from the internet and then shared from one gamer to another, the game automatically reverts to a try-before-you-buy state, creating a new revenue opportunity without additional costs. With this capability, game publishers can still rely on word of mouth and tap into the Web 2.0 trend of viral sharing of content to promote their titles and grow their revenue base.

"With the web becoming the next frontier for core game publishers, and physical distribution increasing in value for casual game publishers, both groups of publishers need a solution that will address their individual needs," said Michael Buchheim, executive vice president of Macrovision’s Distribution and Commerce Business Unit. "The increased security offered through Asymmetrical Code Blending can help make game publishers more comfortable with digital distribution of their games in multiple channels including Web 2.0 trends, such as peer-to-peer networks and viral sharing."

About Macrovision
Macrovision provides a broad set of solutions that enable businesses to protect, enhance and distribute their digital goods to consumers across multiple channels. Macrovision solutions are deployed by companies in the entertainment, consumer electronics, gaming, software, information publishing and corporate IT markets to solve industry-specific challenges and bring greater value to their customers. Macrovision holds approximately 270 issued or pending United States patents and more than 1,200 issued or pending international patents, and continues to increase its patent portfolio with new and innovative technologies in related fields. Macrovision is headquartered in Santa Clara, California, U.S.A. with other offices across the United States and around the world. More information about Macrovision can be found at http://www.macrovision.com/.

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This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the financial impact of the transaction described herein. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's Report on Form 10-Q for the period ended March 31, 2007, which is on file with the Securities and Exchange Commission (available at http://www.sec.gov/). Macrovision assumes no obligation to update any forward-looking statements.


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