Los Angeles, Calif. 5/18/2005 - Macrovision® Corporation (Nasdaq: MVSN), the world’s leading supplier of content and software value management solutions, today launched the ActiveReach™ Game Value Management Solution, an end-to-end solution that allows game publishers to protect games against piracy and automatically deliver enhancements at all stages of a game’s lifecycle. Now game publishers can better manage the distribution, protection, updates and promotion of games, whether online or in the physical world, during pre-release, commercial release and post release.
The ActiveReach Game Value Management Solution provides an integrated technology platform for managing a game throughout its lifecycle. With Macrovision’s game solution, game publishers can leverage their existing infrastructure and easily innovate new distribution and business models, protect their copyrighted content from piracy, continuously promote to gamers after purchase and seamlessly update and patch games after release – all while simplifying the underlying technology that delivers these services.
"Major game developers and publishers invest millions of dollars on the development and promotion of games, yet they lose significant revenue to piracy," said Steve Weinstein, executive vice president and general manager of Macrovision’s Entertainment Technologies Group. "Macrovision’s ActiveReach Game Solution is designed to ensure that game developers and publishers maximize a game’s value by extending the life of its revenue earning potential, while enabling direct communication with customers to enhance existing games and promote new games."
A survey conducted by Macrovision in February/March 2005 of approximately 9,000 game players found that 40% of PC gamers and 21% of console gamers play pirated games. The study also showed that 43% of these pirated game players download over 15 pirated titles a year per gamer. Most importantly, 73% of these gamers said they would have bought a game within one month if a free version had not been readily available. This could represent over $1 billion of unrealized potential revenue to the games industry in addition to the $3 billion worldwide annual piracy loss reported by the Entertainment Software Association (ESA) that is attributed primarily to physical media counterfeit piracy.
The Game Value Management Solution is comprised of four products: SafeDisc® Advanced Copy and Hack Protection, Hawkeye™ Peer-to-Peer Antipiracy and Content Promotion, FLEXnet™ Trialware and Product Activation and Update Service. The Game Value Management Solution is generally available immediately.
At E3, Macrovision is hosting sessions which introduce the unique concept of game lifecycle value management by developing an understanding of how hackers work, a method to beat them, a workflow process to improve ROI and a blueprint to actively promote and maintain games after release.
SCHEDULE:
Wednesday - Thursday, May 18-19, 2005
10:00 AM - The ROI of Content Protection
12:30 PM - Beating the Hackers at their own game
3:00 PM - Beyond the Disc: Protecting and Promoting your game online
Friday, May 20, 2005
10:00 AM - Super Session: A condensed version of all 3 sessions
LOCATION: Booth # 6915 Kentia Hall, Los Angeles Convention Center.
About Macrovision Solutions Corporation
Macrovision Solutions Corporation is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision's technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision's solutions is a simple end user experience for discovering, managing and enjoying digital content. Today, Macrovision provides connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. The company also operates an entertainment portal which can be found at http://www.allmusic.com/. Macrovision holds over 4,100 issued or pending patents and patent applications worldwide.
Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at http://www.macrovision.com/.
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Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent quarterly report on Form 10-Q for the period ended September 30, 2008 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at http://www.sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
