SANTA CLARA, Calif. – 3/7/2007 - Macrovision Corporation (NASDAQ: MVSN) today introduced two new solutions: Game Access Control and Game Promotion and Loyalty to help game publishers quickly package and distribute their games to optimize their product revenue and meet consumer demands.
Macrovision's Game Access Control solution is designed to help publishers increase revenue opportunities by distributing copies of purchasable game trials on peer-to-peer (P2P) networks, as well as protect those games on the same networks.
Macrovision's Game Promotion and Loyalty solution allows game publishers to gain further revenue from in-game advertising or promotional activities, in addition to increasing customer satisfaction and loyalty by electronically distributing updates and enhancements directly to their customers.
Both solutions enable game publishers to package games for distribution across all channels, physical or digital, and protect against unauthorized downloads.
According to market research firm The NPD Group, the game industry reached $13.5 billion in sales for 2006, an 18 percent increase over 2005
1. Much of this growth has been attributed to Internet distribution, which has long been a profitable landscape for casual games, but has also recently become more attractive to core game publishers seeking to expand their distribution outside of their traditional physical retail outlets.
"In order to address increasing demands, game publishers must make their content easily accessible to consumers for purchase on multiple outlets," said Fred Amoroso, CEO, Macrovision. "Our solutions will help game publishers take advantage of the additional revenue opportunities in new distribution channels, such as publishing games via the Internet."
The Entertainment Software Association (ESA) estimates that 60 to 80 percent of the total revenue a game earns comes from sales during the first few months after release
2. Consequently, the availability of purchasable copies of the game during the first few weeks of its release greatly impacts the extent to which it is illegally downloaded.
Macrovision's Game Access Control solution couples the company's ActiveMARK technology with its Hawkeye P2P network protection product. This combination allows the protection of content on both physical and online media, with 95 percent or higher effectiveness in protecting against illegal downloads across P2P networks. Hawkeye product allows game publishers to saturate the market with easily accessible and purchasable trial versions of games as soon as the digital copy is available to meet consumer demands for downloadable legitimate copies.
The Game Promotion and Loyalty solution includes the company's FLEXnet Connect product wrapped together with the ActiveMARK technology and Hawkeye product. The FLEXnet Connect product allows games publishers to send communications to their games even after they hit the market and have been initially purchased or downloaded.
1The NPD Group (January 2007) 2006 U.S. Video Game and PC Game Retail Sales
2The Hollywood Reporter (September 2005) Game Piracy Outlook Bleak for Near-Term
About Macrovision Solutions Corporation
Macrovision Solutions Corporation is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision's technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision's solutions is a simple end user experience for discovering, managing and enjoying digital content. Today, Macrovision provides connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. The company also operates an entertainment portal which can be found at http://www.allmusic.com/. Macrovision holds over 4,100 issued or pending patents and patent applications worldwide.
Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at http://www.macrovision.com/.
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Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent quarterly report on Form 10-Q for the period ended September 30, 2008 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at http://www.sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
