SANTA CLARA, Calif. - 2/9/2007 - Macrovision Corporation (NASDAQ: MVSN) today announced that Channel Four Television Corporation (Channel 4), a leading public service broadcaster operating in the United Kingdom, has deployed Macrovision's Digital Commerce Solution, including core products RightAccess and RightCommerce, to provide the ecommerce infrastructure for its new Video On-Demand (VOD) service.
Macrovision's Digital Commerce Solution allows organizations to control and commercialize digital goods and services of all kinds, such as text, audio, video, streaming media, games and software applications.
"We're very excited about our new PC-based VOD offering which allows Channel 4 viewers to purchase, download and enjoy classic Channel 4 content from throughout its history including Shameless, Drop the Dead Donkey or Big Brother," said Bob Harris, responsible for IT Strategy & Architecture at Channel 4. "With Macrovision's solution, we can now sell individual episodes as well as entire seasons and will soon introduce subscription based packages with the ability to test new strategies and make changes, at any time, with minimal systems impact."
Macrovision's Digital Commerce Solution enables Channel 4 to price and promote flexible VOD product offerings. Price optimization features allow easy real-time testing of both pricing and promotional strategies. The solution's commerce capabilities also facilitate dynamic pricing based on stored metadata (e.g., recognizing and charging a discounted price when a season or bundle of episodes is purchased, versus an individual episode).
Macrovision's Digital Commerce Solution has been integrated with Channel 4's implementation of Microsoft Windows Media DRM which controls content usage, such as the number of times an episode may be viewed. Channel 4 has also employed the solution to upgrade the existing registration management system that underpins channel4.com (
www.channel4.com) and associated sites.
"Channel 4 recognizes the importance of a solid, flexible infrastructure when it comes to implementing a digital distribution strategy," said Fred Amoroso, CEO of Macrovision. "Macrovision's Digital Commerce Solution allows companies to maximize the value of their web-based goods and services through a comprehensive set of access control, commerce, business intelligence and customer care tools. We're delighted that Channel 4 Television is working with us to power its exciting new Video On-Demand service."
About Macrovision Solutions Corporation
Macrovision Solutions Corporation is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision's technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision's solutions is a simple end user experience for discovering, managing and enjoying digital content. Today, Macrovision provides connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. The company also operates an entertainment portal which can be found at http://www.allmusic.com/. Macrovision holds over 4,100 issued or pending patents and patent applications worldwide.
Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at http://www.macrovision.com/.
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Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent quarterly report on Form 10-Q for the period ended September 30, 2008 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at http://www.sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.
