SANTA CLARA, Calif. – 3/5/2007 - Macrovision Corporation (NASDAQ: MVSN) today announced that it has signed agreements with online video providers, which will use Macrovision's content protection technology to provide content owners and consumer electronic manufacturers more flexibility in how they deliver high quality content to consumers. Netflix, BitTorrent, Movielink and Instant Media will all employ Macrovision's Analog Copy Protection (ACP) technology as part of their distribution of movies and videos on their websites.
With Macrovision's technology, both content providers and online video distributors are able to gain the confidence they need to utilize the digital distribution channel for premium content, and consumers will gain the satisfaction of having more choices and another channel through which they can purchase their favorite movies.
According to an industry research report issued by Parks Associates in December 2006, Internet video revenue will exceed $7 billion by 2010, with services for renting and downloading TV shows and movies accounting for nearly 40 percent of that total revenue.* By partnering with Macrovision to protect the distribution of digital content, many next-generation distributors are already offering content owners a protected and consumer-friendly platform for providing consumers with more choices in what they consume and how or when they consume it.
"The key to making movies and television programs available online is first showing the content owners that you can distribute their content in a protected and consumer-friendly manner," said Fred Amoroso, President and CEO of Macrovision. "Macrovision's technology is a foundation for the growth of digital distribution in an open market. By making media content protection easier to integrate in the distribution channel, we're enabling the distributors to execute innovative business models and respond to consumer demand for more access to their favorite content online."
Netflix, the world's largest online movie rental service, will use Macrovision's technology to help expand the selection of films and TV shows that are available through Netflix's recently announced immediate viewing movie streaming feature. The feature rolled out with about 1,000 titles at its launch, but with additional agreements with movie studios, Netflix will continue to expand the number of titles available to subscribers.
"Consumers are clamoring for release of more video content to be accessible in any way possible," said Andy Leak, CEO of Instant Media. "Macrovision's technology makes it easier for us to collaborate with studios to protect and enhance digitized movies and shows that are made available to our customers for downloading from the Internet and viewing whenever they want it, whether or not they are connected online."
Macrovision's ACP technology helps online video providers assure content providers, whether it be movie studios, television networks, or the home movie maker, that their content is protected and distributed to only those that have the rights to download or access it.
* Parks Associates (December 2006). Internet Video: Direct-to-Consumer Services.
About Macrovision Solutions Corporation
Macrovision Solutions Corporation is focused on providing a uniquely simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision's technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision's solutions is a simple end user experience for discovering, managing and enjoying digital content. Today, Macrovision provides connected middleware, media recognition, interactive programming guides, copy protection and rich media, data and metadata on music, games, movies and television programming. The company also operates an entertainment portal which can be found at http://www.allmusic.com/. Macrovision holds over 4,100 issued or pending patents and patent applications worldwide.
Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at http://www.macrovision.com/.
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Forward Looking Statements
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