| Welcome to the New Information Publisher Solutions Newsletter
Welcome to the first issue of the Information Publisher Solutions Newsletter from Macrovision. Our goal is to provide information publishers with helpful information about the business and technical aspects associated with protecting, licensing, and selling digital content online. Each issue is designed to keep you informed with key industry trends, RightAccess/RightCommerce feature stories, product updates, technical tips, news from Macrovision’s Support team, and more.
We hope that you will find these newsletters to be useful and educational. Macrovision welcomes your feedback and opinions. Please feel free to write us at RARC_news@macrovision.com.
If you wish to opt out of receiving future newsletters, you may do so here.
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 New in RightAccess 4.1: Advanced Registration
The new RightAccess 4.1 is now available, and it includes new advanced registration functionality that lets you capture detailed data about your user base.
Advanced registration allows you to query your customers for valuable information in a targeted, iterative, and user-friendly fashion. Instead of having to fill out time-consuming registration forms upfront, your users can answer a few questions (of your choosing) in exchange for access to the content on your site they are interested in viewing.
- Understand Customers Better: Use rules-based questioning and surveys to gather detailed demographic data about your customers
- Allow Information as Currency: Allow customers to ‘pay’ for access to content by using their information as currency
- Control Access in New Ways: Limit access to online resources based on the breadth of information submitted by your users
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Top 6 Underappreciated Features of RightAccess and RightCommerce
- Partnering Capabilities –The RightAccess partnership adapter, along with support for federated authentication standards, provides Single Sign-On capabilities that allow you to share users with other sites. Widen your reach by using the RightAccess and RightCommerce coupon-and-claim system to develop cross-promotional campaigns with business partners.
- Non-URL Resources – Protect, package, and sell all types of media and services (not just Web pages), including graphics, PDFs, audio, video, and on-demand applications.
- Micropayments - Don't let transaction costs dictate your pricing strategy. RightCommerce offers a variety of billing and payment schemes, including payment thresholds and pre-paid charge accounts, which allow you to implement micropayment models without imposing prohibitive per-transaction costs.
- Flexible business models – Different customers want to pay for content in different ways. To maximize revenue, you should offer users a wide variety of licensing models to choose from. RightAccess and RightCommerce support a wide variety of models, including rating, metered usage/utility pricing, tiered pricing structures, pay per view, volume pricing, and site-wide discounts.
- Authentication Levels – Authentication levels define the authentication requirements for successful access, and can be applied on a per-product basis. Attaching higher authentication levels to certain products allows you to increase the security around sensitive areas of your site (such as customer self-care pages), without impeding normal site usage.
- Delegated Administration – Delegate administration to both internal staff and external agents without compromising security. RightAccess/RightCommerce delegated administration uses a combination of role-based and domain-based security models that allow you to determine who (based on role) can manage which objects (based on domain).
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Macrovision Helps Channel 4 Television Power Video On-Demand
Channel Four Television Corporation (Channel 4), a leading public service broadcaster operating in the United Kingdom, recently deployed Macrovision’s Digital Commerce Solution, including core products RightAccess and RightCommerce, to provide the ecommerce infrastructure for its new Video On-Demand (VOD) service.
“We’re very excited about our new PC-based VOD offering which allows Channel 4 viewers to purchase, download, and enjoy classic Channel 4 content from throughout its history including Shameless, Drop the Dead Donkey or Big Brother,” said Bob Harris, responsible for IT Strategy & Architecture at Channel 4. “With Macrovision’s solution, we can now sell individual episodes as well as entire seasons and will soon introduce subscription based packages with the ability to test new strategies and make changes, at any time, with minimal systems impact.”
Macrovision’s Digital Commerce Solution enables Channel 4 to price and promote flexible VOD product offerings. Price optimization features allow easy real-time testing of both pricing and promotional strategies. The solution’s commerce capabilities also facilitate dynamic pricing based on stored metadata (e.g., recognizing and charging a discounted price when a season or bundle of episodes is purchased, versus an individual episode).
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3 Rules of Global Digital Commerce
Digital commerce continues to open up new growth opportunities, enabling information publishers to reach beyond domestic markets and generate global sales. However, moving products online and offering Web-based digital goods and services is not as simple as it sounds. A common mistake companies make when transitioning from physical to digital distribution, both at home and overseas, is underestimating the complexity of digital commerce.
In this article, Macrovision’s Chris Miranda explains the 3 critical rules of global digital commerce companies must account for in order to make a successful move to digital distribution.
Read the article (PDF)
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Information Publisher Webinars
The ABCs of B2B Digital Commerce
Watch this webinar for ways to overcome the complex challenges of B2B digital commerce and to learn how leading professional publishers are increasing revenue through their online businesses. Watch now!
How Newspapers, Magazines, and Trade Publications Can Increase Profits Online
Join this informative webinar for strategies, case studies and discussion designed to help you maximize the value of your news, magazine or trade content online. Watch now!
Maximizing the Value of Consumer Content, Communities & Services Online
Flexibility is the key to getting the most revenue from your digital assets. Whether you offer digital goods (such as articles, images, video, games, and software), Web services, or access to networks/communities, this Webinar provides tips and tricks for overcoming the challenges of licensing and selling digital assets online. Watch now!
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RightAccess & RightCommerce Support Corner
Here are seven of the latest knowledge base articles for RightAccess and RightCommerce. To read the latest articles, please log in to the RightAccess/RightCommerce support site (for RightAccess/RightCommerce customer only).
HOWTO: Configure session expiration
This article discusses the configuration variables that can be tuned to achieve the desired session expiration behavior.
INFO: About the command port interface
This article describes the command port, which is a telnet interface used to interact with RightAccess/RightCommerce server. The administrator can dynamically manipulate various system variables using this interface.
INFO: Implicit authentication vs explicit authentication
This article describes the difference between implicit and explicit authentication in RightAccess/RightCommerce.
HOWTO: View virtual memory settings for RightAccess and RightCommerce
This article describes the three ways to view virtual memory settings for RightAccess/RightCommerce.
HOWTO: Enable database logging (auditing) of management operations
This article describes how to enable auditing of management operations (i.e. create, update, delete RightAccess objects).
INFO: Difference between total concurrency and user concurrency
This article describes the difference between total concurrency and user concurrency as defined by RightAccess/RightCommerce.
HOWTO: Implement a generic search
This article describes how to implement a generic search, which you can then use to retrieve specific information related to any of the primary RightAccess/RightCommerce objects.
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